Online Store · Anonymous Client

E-Commerce Relaunch. From PageSpeed 34 to 96.

The existing online store was slow, invisible on Google, and losing customers. A complete frontend relaunch with a modern tech stack, SEO overhaul, and performance optimization. The result: triple the traffic, nearly triple the revenue, and a load time under two seconds.

+300%

More Traffic

Organic via Google

+180%

More Revenue

Direct Impact

96

PageSpeed Score

Previously: 34

1.4s

Load Time

Previously: 8.2 seconds

Project Scope

What We Did

Not a superficial redesign, but a complete technical rebuild. From image compression to server-side rendering, every layer was optimized.

Complete frontend rebuild with Vue.js and Nuxt
Custom Shopify theme development
Automatic image optimization (WebP/AVIF conversion)
Critical CSS extraction and code splitting
Structured data and Schema.org for all products
Core Web Vitals optimization (LCP, FID, CLS)
Mobile-first responsive redesign
SEO audit and full implementation (meta tags, sitemap, internal linking)
Server-side rendering for better indexing
Lazy loading with Intersection Observer pattern

Timeline

4 Months. From Problem to Solution.

Aug 2025

Analysis & Strategy

Performance audit with Lighthouse, SEO analysis, competitive benchmarking. Weaknesses identified: uncompressed images, render-blocking JavaScript, missing meta tags, no structured data.

Sep 2025

Frontend Rebuild

Complete frontend rebuild with Vue.js and Nuxt. Mobile-first design, server-side rendering, custom Shopify theme with optimized Liquid code.

Oct 2025

Performance & SEO

Image pipeline with automatic WebP/AVIF conversion, critical CSS extraction, code splitting, Schema.org for all products, internal linking, sitemap.

Nov 2025

Polish & Launch

Core Web Vitals optimization, lazy loading with Intersection Observer, final testing across all devices, gradual rollout, monitoring setup.

Technologies

The Stack Behind It

Frontend

Vue.jsNuxtTailwind CSSTypeScript

E-Commerce

ShopifyCustom ThemeLiquidCheckout-Optimierung

Performance

LighthouseWebP/AVIFCritical CSSCode SplittingLazy Loading

SEO

Schema.orgStructured DataSitemapMeta TagsSSR

Is your store too slow?

Performance, SEO, conversion. We find the weak spots and fix them. Let's talk.

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